Many companies have different goals and objectives but ultimately these different goals aim to maximize profit. Profit maximization improves and ensures maximum value for shareholders' investment. Profit maximization requires strategy and planning on the part of management. The leadership skills of senior management influence and influence most of the managerial decisions that facilitate the growth and success or collapse and failure of a company. The established business objectives determine the type of actions to be performed, their speed and, finally, their control and monitoring. A company is therefore obliged to identify its growth objectives, the actions to implement and continuous control and monitoring through the observation of feedback. The integration and coordination of different strategies is also very important for teamwork to stimulate the growth and development of the company. With reference to the audit results of the client company, the company must implement the necessary changes to optimize business performance, if necessary. This should be done first so that the plans put in place do not fail due to the use of inadequate systems, inefficient managers, inadequate organizational structures and poor relations between employees and management. The flowchart below is a simplified template showing several actions, recommendations and opportunities identified by the consultancy firm. The relationship between employee and management should be close and employees should be motivated through rewards and compensation. The working conditions should also be conducive for one to experience maximum performance in the organization. The relationship between the customer and the supplier should be maintained at...... middle of paper ......ent believes that the established changes and recommendations are working and growth will resume. The client needs to know the employees whose work is inefficient and make the necessary changes with reference to the performance review. Reference List Advameg Inc, (2011). Market share. Retrieved from: http://www.referenceforbusiness.com/management/Log-Mar/Market-Share.htmlGaebler Ventures, (2011). Business strategy. Retrieved from: http://www.gaebler.com/Growth-Strategies.htm Low – Budget – Marketing – Methods.com, (2008). Customer loyalty concepts. Retrieved from: http://www.low-budget-marketing-methods.com/customerloyaltyconcepts.htmlNet MBA.com, (2010). The Marketing Mix. Retrieved from: http://www.netmba.com/marketing/mix/Present Date Team Technology, (1995). Customer relationship management. Retrieved from: http://www.teamtechnology.co.uk/customerservice.html