Topic > Understanding Retail: A Comprehensive Overview

Ex. Kmart, Wal-Mart Supermarkets: Large self-service stores that sell a full line of food products, along with some non-food products. Ex. Grand Bazaar  Superstore: giant retail outlets selling food and non-food products found in supermarkets, as well as the most commonly purchased consumer products. Ex. Wal-Mart Supercenters  Hypermarkets: stores that combine supermarket and discount stores in one location. Ex. Carrefour Non Store Retailing Catalog marketing: a type of marketing in which an organization provides a catalog from which customers can make selections and place orders by mail, telephone, or the Internet  Direct response marketing: a type of marketing that occurs when a retailer advertises a product and makes it available through mail or telephone orders  Telemarketing: carrying out marketing activities via telephone  Television Home Shopping: a form of selling in which products are presented to viewers, who can purchase them by calling a toll-free number and credit card payment  Online retailing: retailing that makes products available to shoppers via computers