Although many organizations claim to stand for equality and respect for their players and even their spectators, of color. It becomes apparent that respect and equality are not the priority of the organization, led by a majority of white males. For example, in 2014, the Atlanta Hawks, a sports organization with a majority of Black youth and its fan base that is nearly 70% Black, were criticized and investigated for racist comments made via emails and conference calls. The racist comments made came from former Hawks owner Bruce Levenson and Hawks GM Danny Ferry; Both white men. Both Levenson and Ferry have been involved in two race controversies. Former Atlanta Hawks owner Bruce Levenson sent an email to other Hawks CEOs stating that the crowd and entertainment (the team, the cheerleaders, the halftime talent, the music selection, etc. .) are all black. Levenson continued to say in his email that because the audience and entertainment were majority black, this scared white fans and investors from coming to the games (Joesph, 2014, USA Today. On the other hand, the Hawks GM Danny Ferry was recorded on a conference call making slanderous remakes about free agent, at the time, Luol Deng who the Hawks were trying to acquire, Ferry stating that “ '[Deng] has a little. of African him'” (ESPN.com).