Non-financial performance indicators also used in non-performance measures. In this case while measuring profit cannot be ignored as it is the main objective of any business organization. Examples of non-financial performance indicators/measures are  Customer satisfaction measures, e.g. returning customers, reduction of complaints.  Resource utilization, e.g. machines being used for all available hours and producing output in the most efficient way possible quality measurement, e.g. reduction of compliance and non-compliance costs. These can be grouped into two parts: quality and productivity•