Qualman in his book “Socialnomics: How Social Media Transforms the Way We Live and Do Business” states: "In business, [social media] is not just for the marketing department and public relations Rather, it is imperative that social media is an integral part of a company's overall strategy Whether a company is large or small, its overall success will be in part due to its success within social media, and it comes down to it. every part of an organization, from customer service to front-line sales, human resources and information technology.” In fact, companies use sites to communicate with customers, get customer feedback, inform about upcoming events and build long-term relationships with customers. Many companies pay great attention to the development of social media marketing. Every company uses social media in different ways. Companies open their company pages in social networks. Maintaining a business page on the social network allows companies to promote the brand, product or service; carry out advertising and marketing campaigns; strengthen the position of the company and its products on the market; and analyze the demand by evaluating quantitative indicators, presences, citations and