3. What are Sonic's target markets? Explain. Determining the target market for your product is integral to the success of your marketing efforts. The question to ask is: “What are Sonic's target markets?” The PDA Sonic 1000 is marketed in the 25-40 age group. These are working professionals who use these products every day. The Sonic 1000 is designed to make users' lives easier. These professionals have busy and hectic lives. Any device that can help you simplify your day is a welcome addition. Kotler and Keller state that the target market should be the one that “offers the greatest opportunities” (Kotler & Keller, 2009). This definition describes the target market of the Sonic 1000 well. The idea behind the choice of this market is to take the new product and insert it into the portion of the market most interested in this type of device. The PDA market has exploded in recent years and there are no signs of the market cooling down. Consumers are looking for newer and better products. Sonic's goal should be to introduce the best product to the market and focus on influencing the 25-40 age group. A second target market will be aging baby boomers. According to Kotler and Keller, this age group is trying to combat the aging process by staying updated and up to date with technology (Kotler & Keller, 2009). These consumers usually have a lot of usable finances and most don't mind spending them. The Sonic 1000 PDA is generally designed to work for any age group, and older "baby boomers" are no exception. What specific needs does the Sonic PDA meet for each target market? The Sonic PDA will meet the needs of this target market. Consumers today want a device that is multifunctional, reliable, easy to use and durable. The Sonic 1000 will meet these needs and perhaps even exceed consumer expectations. Sonic's goal is to produce the best product the consumer could need, and making a competitive PDA is a top priority. The Sonic 1000 has multiple target markets, but the product is designed to be easy to use for all potential users. The older target market is looking for a PDA that is easy to use and navigate. These are needs that are understood and the Sonic 1000 is designed to allow the user a variety of options, from menu setting to font size..