Let's say that in today's competitive environment, marketers are attracting greater global momentum and determined consumers. Consumers are demanding more choice, with greater value and service According to Treasy and Wiesema (1995) page 68, companies would do well to consider four market disciples. There are four fundamental theories of service based on levels of focus (market focused, service focused, market and service focused and finally unfocused. This is where the focused service operation comes into play. In this essay we will define and talk about of focused service operations and we will point out how the objective can be practical to get a better understanding and also how to improve performance in service operations I will also talk about customer loyalty and intermediaries of business? Focus can be explained. how to provide a meticulous part to consumers with a narrow choice of services to meet their needs. We come into contact with what we say service operations every day of corporate and public services we are responsible for delivery services not only because of our work, in establishments such as companies, shops, etc., but also as a daily routine for people who are concerned through the provision of services to consumers or users of the service. It involves understanding the needs of your consumers; monitor the processes for providing services and ensure that objectives are adequately achieved. Service can therefore be defined as the combination of results and experiences provided and received by the consumer. The customer then judges the value of the service based on their understanding of the...... medium of paper ......de Coca-Cola, a leader in the soft drinks market.REFERENCESDerek R. Allen , TRN Rao (1959) Customer Satisfaction Data AnalysisPhillip Kotler, Gary Armstong, Veronica Wong, John Saunders. Principles of Marketing (5th Edition). Marketing Principles (PAGE 385) Philip Kotler (AMENDED January 2008) Marketing Principles (PAGE 385) Steve Brown, Kate Blackmon, Paul Cousins, Harry Maylor. (2001). Operational management: policy, practice and performance improvement. Stuart. Ed, Crainer, Des. Dearlove Management Handbook (3rd edition 1995). Financial Times Series (PAGE 354) Timothy Keiningham and Terry Vavra (edited September 1, 2001). The Principles of Customer Satisfaction: Exceeding Customer Expectations for Ultimate Success (PAGE 78) Zemke, Ron Woods, John A. (1999 Edition). Best practices in customer service (PAGE 38)