The business environment is constantly changing because new things emerge in the business world every day. New ideas that emerge in the business world can work well and remain in the business environment or fail and be removed from the business environment. When these ideas accepted in the business environment start to be used in the market, it is important that new businesses also start using them. New and old businesses can also choose not to accept new ideas and reject them using all economic tools available. Technological development also has a major impact on businesses and the economy. The reason why there are always new business ideas in the industry is that the development of new things like technology can be done to meet the needs that customers always have. However, old businesses started using different methods that are not the same as the method used today pose problems. The problem begins when old businesses refuse to start using the new methods used by new businesses. There is also a relationship between external factors such as the time the business starts, the way it prices its goods, the way it sells them to people, the way it employs people to become leaders of the company and how the company operates. These factors and other factors in the business environment can help understand how technology can be used in the company. For example, look at the companies IBM and Microsoft. In this article it is seen that the two companies used methods that are said to be very ancient. The two companies decided not to start using the new method used by other new companies because they did not see the importance of it.Co...... middle of paper ......tition. Companies may have all the resources necessary to produce specific assets, which serve the interests and needs of these markets. He should make sure there is enough money to succeed. Works Cited: Timothy Bresnahan, Shane Greenstein, and Rebecca Henderson. “Schumpeterian competition and diseconomies of scope; illustrations from the histories of Microsoft and IBM.” Harvard Business School. Pp 1-69Cuoco, Paul. Key competition, regulatory and development issues. Cheltenham (UK: E. Elgar, 2004. Print. Pp13-32Works Cited: Timothy Bresnahan, Shane Greenstein, & Rebecca Henderson. "Schumpeterian Competition and Diseconomies of Scope; Illustrations from the Histories of Microsoft and IBM." Harvard Business School. Pp . 1-69Cook, Paul: Key Issues in Competition, Regulation and Development (UK: E. Elgar, 2004. Print13-32