1.0 Conduct PEST (political, economic, social, technological) analysis to determine the external environment of international e-tailing.1.1 IntroductionE-commerce enables businesses to establish a market presence, or to increase your existing market position by providing a more economical and efficient distribution network to market your products or services. For example, the target is a company that has successfully used e-commerce. This large retailer not only has physical stores, but also has an online store where customers can purchase everything from clothes to food products. If we were to use e-commerce to purchase goods or services online, we also need to know the advantages and disadvantages of e-commerce. Some of the benefits of e-commerce for consumers are:• Convenience: E-commerce can happen 24 hours a day, seven days a week. • Selection: Many stores offer a wider range of products online than their friends' brick-and-mortar stores. And stores that exist only online can offer consumers a choice of goods they otherwise couldn't access. But e-commerce also has disadvantages for users: • Limited customer service. If you want to buy a computer and you shop online, there are no employees you can talk to: which computer will best meet your needs. • There is no instant gratification. When you buy something online, you have to wait for it to be delivered to your home or office. • No possibility to touch and see the product. The online image doesn't always tell the whole story of the item. E-commerce transactions cannot be satisfactory when the user accepts that the product is different than expected. the deal. Furthermore, new technologies such as the Internet and e-commerce bring about significant changes such as the continuous increase in the educational level of the workforce, the shift towards the service sector and job opportunities. Commercial e-commerce offers huge opportunities for business or business in Malaysia. In addition to this, introduce new techniques and styles into the transaction. Therefore traders should prepare and formulate policies and strategies to enter new markets with e-commerce. With the world of technology, we are now no longer blinded by IT. It can change the world we live in in terms of saving time and being able to buy things from a global world. Furthermore, we can identify a number of issues that impact the pricing of products for export, including the costs of export operations, market conditions and environmental constraints. .