What is design? It is important that designers and innovators know how to protect the products of their intellect and creative ideas. Many of these creative industries include multimedia, photography, advertising, animation, illustration, and graphic design, to name a few. Design is a skill and ability that develops products to improve functionality, efficiency and style. It has become vital to building livable and sustainable communities. Design, by definition, refers to "features of shape, configuration, pattern, or ornament, which give a product a unique appearance and must be novel and distinctive." Design under intellectual property is particularly specific as it does not simply refer to everything that is communicated visually (i.e. brochures, websites, advertisements and visual identities), but rather focuses on the design of the product itself. Product design refers to the visual appearance of the item, but not its internal workings, material or feel. It also refers to the design process undertaken to complete the final product. Some well-known examples of registered designs include the 1984 electric jug, the 1976 Speedo swimsuit and the 1986 Dunlop tyre. Design-related laws and regulations in Australia are implemented under the Intellectual Property Laws Amendment (Raising the Bar) Act 2012 and more. recently the Intellectual Property Laws Amendment Bill 2014. It proposes to amend the Designs Act (2003) and the Designs Regulations (2004) by raising quality and standards internationally, reducing delays in application processes and simplifying the application process system. request making it easier to use. These are the biggest changes made to these laws and regulations in the last 20 years. One of the main criticisms... middle of the paper... has been that it produces fakes as much as other branches of intellectual property. Conclusion In conclusion, design laws in relation to intellectual property have changed and developed to adapt to today's global needs. expansion of technology and communication. While these laws have not changed as frequently or radically as other sections of intellectual property, they are proven to update when necessary. The upcoming regulatory changes to make it easier to register designs are a step in the right direction for businesses, although they can be difficult to manage. It encourages innovation in several sectors, but will undoubtedly stop large-scale counterfeiting. The design rules change implements secrecy in relation to the development of the best option for an entire society (e.g. healthcare products), but essentially allows a creator to take control, ownership and use of his work new and distinctive.