1.Marketing Macro Environment: Impact of Technological Force in Marketing MixTechnological innovations change our life cycle anywhere and anytime and is a way to help us do better by saving time and convenience. based on the rapid pace of technological changes, the effect is huge for the community at large and also represents a shock in the marketing mix affecting product, price, promotion and place (distribution) respectively. 1.1 Technological influence in the product Product changes and upgrades as fast as technological change because when new technology appears, it will be implemented in our current product to improve the quality of the product and therefore also the performance of the company. New technology connects a new product, which means a promise of higher technical performance and offering extra functionality and greater customer benefits (Garcia and Calantone, 2002; Hill and Rothaermel 2003; Zhou, Yim and Tse, 2005, cited in Kock A, Gemunden H, Salomo S and Schultz, C 2011). Furthermore, technology can achieve better performance in terms of business productivity by introducing new product design through its technological capability (Grant 1991, cited in Hua S & Wemmerlov U 2006). In the report by Burgelman, Maidique and Wheelwrigh (1996), it is stated that technology usually also changes product design and improves production capacity (cited by Hua S & Wemmerlov U 2006). Furthermore, a highly technical product can support the company in offering a greater quantity and better quality of the product in rapid succession should therefore increase the product advantage and market success (Hua S & Wemmerlov U 2006), and a another point of view is that technological influence has a positive and slow effect on the relationship between enterprise innovation and product advantage. technological strength has… half the paper… rent and workplace (Anderson 2009, cited in Sharma G, Baoku L and Lijuan W 2012). Sharma G, Baoku L and Lijuan W also indicated (2012) that SL is efficient to build a collaboration platform to remove geographical constraints through effective communication. On the other hand, highly technical companies are not very flexible (Dovieac L&Balascu M 2012). In the report Dovieac L&Balascu M' (2012), they stated that physical distribution and delivery of digital products have been completely eliminated with the speed of the Internet and access to high technology in industries due to the possibility of downtime (Dovieac L&Balascu M ). In summary, with the impact resulting from high technical change, the distribution of the classical market has been disrupted, so much so that digital physical stores need to consider changing the sales market from physical to online, and it has changed the distribution structure of the market in the Internet age..