Competitive advantage is described as a condition that would place a particular company in a superior position compared to the rest of the companies in the market in that industry. Competitive advantage allows a company to generate greater value for the company, that is, it allows the company to generate a higher sales volume and retain more competitors than its competitors. It gives the company an edge over its competitors. There can be different types of competitive advantages. Some of them include, among others, customer retention rate and product offerings that are innovative new products compared to competitors. There are two main types of competitive advantage: • Comparative advantage: This is basically the company's ability to produce goods and services at a lower cost than its competitors. this would mean that the company would be able to sell its products at a lower price than its competitors, therefore it would be able to maintain a higher margin on sales. • Differential Advantage: This is when a company's products or services differ from those of its competitors...