Hegemonic masculinity can be defined as “the culturally idealized form of male character, which emphasizes the connection of masculinity with toughness and competitiveness as well as women's subordination and marginalization of gay men" (Trujillo, 1991, p. 290). We live in a society where male dominance is the order of the day, from the family arena to the workplace, and in sports where individuals with certain characteristics and attributes are seen as normal and the rest are termed “the other.” This article will focus on how hegemonic masculinity has been mediated through the media, creating gender gaps. Furthermore, it is important to note that the media are important sources that orchestrate the perception of individuals in our society and as such should be examined to create ways to address the problem. Both articles consulted for the purposes of this paper examined the influence of the media in the sports sector and how they negatively influence our perception and. they create a gender gap in sport. Cooky, Messner & Hextrum, conducted a systematic analysis, in which they quantified and qualified the media coverage of results in sport, they also used several research questions oriented towards a more in-depth analysis of their topic (205). On the other hand, Trujillo used a life narrative using Ryan Nolan's sporting life to examine how a sport is mediated through media, which results in the marginalization of women and the trivialization of women's sports. The main argument made by Cookey, Messner & Hextrum is that the amount of coverage in women's sports and the amount of that coverage illustrate the ways in which the news media builds audiences for men's sports while silencing women's sports ( 206). Tr...... middle of paper ......logy in sports, and stop scapegoating the media. Therefore, instead of highlighting the various ways in which the media distorts our perception, more research should focus on using the media to address the problem, examining both the media and the individual. Works Cited Works Cited Cooky, C., M. A. Messner and Estro Destro. “Women Play Sports, But Not on TV: A Longitudinal Study of Television News Media.” communication and sport 1.3 (2013): 203-230. Print.Samuelson, Leslie and Wayne Andrew Antony. Power and Resistance: Critical Thinking on Canadian Social Issues. 5th ed. Halifax, NS: Fernwood Pub., 2012. Print.Trujillo, Nick. “Hegemonic Masculinity on the Mount: Media Representations of Nolan Ryan and American Sports Culture.” Critical Studies in Mass Communication 8.3 (1991): 290-308. Press.