Time changes all the time, from a second, to a minute, to an hour, to a day, it changes all the time. While people don't change overnight, over the course of a decade change is imminent, whether in a huge or insignificant way. New technology is developed, people age and become more knowledgeable with each passing day, and social values ​​can change dramatically or minimally over time. The advertising industry has changed with society in order to properly market to a particular audience. Advertisements that air on children's networks have changed over time to compensate for the change in both the children's industry and the parents of those children. During my childhood, from the late 90s through the 2000s, my favorite TV shows were usually on Cartoon. network, Disney Channel and Nickelodeon. I watched Spongebob Square Pants, The Rugrats, Rocketpower, Cat Dog, Hey Arnold! and many more from those channels. The commercials associated with these shows were often aimed at children and their parents. This can also be seen in today's advertisements, however as family values ​​have changed over time, advertisements have also changed. In the fast food industry, McDonald's is usually the largest seller. It is one of the best fast food commercials aired on all television networks with the company as a whole as the heir to the targeted audience. Imelda Michalczyk states in her article: “David Kisilevsky, account manager at Leo Burnett, says the need to stay relevant to the family is paramount. The agency's work for McDonald's over the past two years has included ads with more social realism, rather than actors playing happy families. which portrays McDonald's participation in keeping pace with society......middle of paper......try, the fast food industry, the toy industry and the cereal industry are just some of the industries market their products to children through commercials played between children's television programs. Timing is everything and is very precious in many aspects of the consumerist and overstimulated concentration of our societies. Works Cited Michalczyk, Imelda. "ANALYSIS: What value does family have for '90s marketers? - The Oxo family is no more. Killed by Brooke Bond last week, their disappearance has sparked a debate over the future of 'family life' in advertising Reports by Imelda Michalczyk." ANALYSIS: What value does family have for 90s marketers? Marketing Magazine, September 9, 1999. Web. March 9, 2014. "Kellogg's 1991 Rice Krispies Show." YouTube. YouTube, October 25, 2011. Web. March 9, 2014. Bable, Kevin. “Original Kidz Bop Show (2001).” YouTube. YouTube, 20 April 2012. Web. 09 March. 2014.