In the contemporary global economy, which can be classified as dynamic and evolutionary in nature, it is necessary to be aware of the change that is inevitable within the tourism industry. Due to global customer needs, the world can be seen as increasingly interconnected, which is why the traditional workplace has become more diverse. Keeping diversity in mind, barriers to communication have become prevalent. As part of the essay, the barriers to intercultural communication outlined by LaRay M. Barna will be explored; anxiety, the assumption of similarity instead of difference, ethnocentrism, stereotypes and prejudices, nonverbal misinterpretations, language, and modern technology will be further discussed. To move forward it is essential to define culture and communication. According to Hofstede (1980), 'culture is the collective programming of the mind which distinguishes the members of one human group from another... culture in this sense includes value systems: and values ​​are among the constitutive elements of culture.' It is necessary to determine how culture affects our communication behavior because culture directly influences our perception and understanding of the message that is transmitted from one party to another. Therefore, people from different cultures encode and decode messages differently; increases the chances of misunderstanding. Intercultural communication refers to interactions between people whose cultural assumptions are so different that communication between them is impaired you know what you are expected to do and you focus on that feeling, thus being totally present in the communicative transaction. Fo... in the middle of the paper... and giving them due respect ) Global Marketing – A Decision Oriented Approach, Prentice Hall, Financial Times (p.2) Innovateus .net, (2014) “What does ethnocentrism mean?” Available at: http://www.innovateus.net/innopedia/what-does -ethnocentrism-meanPragyaan, (2009) Mass Communication – a biannual magazine. Dheradun Institute of Management Studies. Volume 7 Number 1 June 2009, ISSN no.: 0974-5221. Available at: http://www.iuu.ac/pragyaan/Pragyaan_Mass_Comm_June-09.pdf#page=17The National Post (2012), The Symbolic Meaning of a Handshake – Joshua Rapp Learn. Available at: http://news.nationalpost.com/2012/06/30/the-symbolic-meaning-of-a-handshake/Verderber, K., Verderber, R. & Sellnow, D. (2010) Communicate! Canada: Nelson Education Ltd. (Chapter 5)