Access to the Internet is growing rapidly and consultancy services are starting to be offered to clients. Such services may be particularly attractive to customers who may not be able to find them locally. The disadvantages of using the Internet for counseling include the loss of the level of non-verbal communication. The paper addresses the moral implications of counseling in this medium. It is concluded that there is a need for more guidance in codes of professional conduct. Counseling is starting to be offered on the Internet. This generally happens in two types, firstly as an exchange of email messages where there is some delay between replies and secondly, in private chat rooms where the speed is limited only by your typing ability. There are a number of moral and practical complexities related to internet counselling, which will be outlined in this document and which are not currently addressed in several codes of practice. In the United States, the National Board for Certified Counselors has now proposed guidelines for Internet counseling and this has begun discussion about the suitability of this medium for counseling. Some argued that an unknown area was being legitimized too quickly and this raised a number of concerns (William, 2006). The question arises whether Internet communication should be used to support counseling. This is not a theoretical question since consultancy services are previously offered via the Internet. Internet counseling services may be the only way to obtain counseling if the client or counselor is located in an area far from regular services. Other clients or consultants may choose to form a… central text… oral aspects on this development. While we believe there are moral and practical complexities in establishing this type of relationship via the Internet. We conclude that professional advice bodies want to address this topic and, if necessary, adapt their codes of conduct to help ensure that potential and actual clients are not exploited. Works CitedBloom, J. W. (2004). NBCC Web Counseling Standards, CounselingToday. New York: American Counseling Association. http://www.counseling.org/ctonline/news/nbcc_standards.htm.William, J. (2006). “The ethical practice of web-counseling”. London: British Journal of Guidance and Counseling. British Association for Counseling. (2001). AGM AdditionSeptember 1993, Management Committee Addition 1 May 1996, Code of Ethics and Practice for Consultants, BAC, Rugby, UK. London: BAC.