Emotions have a huge impact on our daily lives. They are able to prevent us from making intelligent decisions and instead make stupid decisions. In an NPR article “How Peer Pressure Can Encourage Tax Delinquents to Pay Up,” Shankar Vedantam, a journalist, reports: “Emotion is the enemy of rational argument. And as emotions go, one of them, fear, is more powerful than the others… This leads many parents to expend a lot of their parenting energy or simply to be scared” (Levitt and Dubner 197). Because emotions can be very blinding and misleading, they can influence how people make decisions. Emotions can easily be used as an advantage to sell something but they can also be used in a positive way. For parents, fear pushes them to make irrational decisions. It can also mislead parents into trying to do what they think is best for their child when in reality it isn't. Another example could be parents who arrive late to pick up their child from kindergarten. Parents who drop their child off at daycare and arrive late feel a little guilty because they don't give anything in return. In a Freakonomics blog “What drives people to do what they do?” John List and Uri Gneezy, the writers say: “All of this made us wonder: What would happen if these daycares stopped relying on generosity and started relying on a financial incentive – like a fine – to discourage parents from show up late? Few would have predicted what we found: the introduction of a