IntroductionStarbucks has become a global coffee brand. Its position in the market has revolutionized the way people perceive and consume coffee. It is estimated that Starbucks has over 87,000 different coffee combinations, offering the widest range of coffee brands in the world. Company Overview and Mission Company Background Starbucks opened its doors on March 30, 1971 in Seattle, Washington (SC. 2014). The company was founded by three students from the University of San Francisco. The company was originally called Pequod and later renamed the whaling ship and Moby-Dick (SC. 2014). However, these names were rejected by the company's pioneers and they had to come up with a name that was relatively consistent with the company. Past Strategies and Key Factors The first five years were critical to the company's progress and hence the need to concentrate operations at 2000 Western Avenue (SC. 2014). Once the brand had gained a foothold in the market, it was moved to Pike Place Market in 1912. Apparently, the company has focused on selling whole roasted coffee beans to nearby hotels and businesses rather than brewing coffee in their facilities. The reduction in revenues generated led the company to decide to expand its production through diversification. Between 1982 and 1990 the company experienced rapid growth (SC. 2014). This revenue enticed investors to invest in the company, leading the company to offer its IPO (initial public offering) in June 1992. The IPO generated $25 million, which was instrumental in the company opening double the number of stores compared to the initial ones. IPO, Starbucks was able to undertake rapid expansion in Tokyo, Japan in 1996 and the United Kingdom in 1998 (SC. 2014). Over the course of the year… halfway through the document… training teams that will treat the proposed approaches as projects with a concise implementation period. Works Cited Lee, K. (2011). Case Study: Starbucks Coffee. Retrieved May 21, 2014, from http://www.slideshare.net/vincentwfnb/starbucks-15242339#Shahi, T., Omar, J., Aufscläger, M., Schmerling, T. & Gassner, S. (2007) . Case Study Report: How Starbucks Corp. Should Improve Its Business. Sydney: Macquarie University.Starbucks Corp [SBUX]. (2014). Morning star. Retrieved May 21, 2014, from http://financials.morningstar.com/ratios/r.html?t=SBUXStarbucks Corporation [SC]. (2014). Our company. Retrieved May 21, 2014, from http://www.starbucks.com/about-us/company-informationThompson, A., Peteraf, M., Gamble, J., & Strickland III, A. J. (2014). Strategy development and execution: the search for competitive advantage; Concepts and cases. (XIX edition). New York, NY: McGraw-Hill.