(Generation Y, Echo Boomers or Millennials) Born: 1978-1994, the most immensely colossal group since the Baby Boomers, their high numbers reflect their births as those of the generation of their parents. The last of the Boomer Is and most of the Boomer IIs. Generation Y children are considered incredibly sophisticated, ingenious, hardworking, tech-savvy, immune to most traditional marketing and sales pitches, as they have not only grown up with everything, but have optically discerned everything and have been exposed to everything from the beginning. childhood. Members of Generation Y are much more racially and ethnically diverse and are much more segmented as an audience benefited by the rapid expansion of cable TV channels, satellite radio and the Internet. Not to mention the fact that they are difficult to manage but so they find a way to be as varied as possible. Generation Y people are primarily visual learners, come to work at varying levels of cognitive development, and will continue to progress to varying degrees through dualism. , multiplicity and relativistic methods for dealing with incipient information. The manager of any project to whom the Millennium Oversight Manager gives the most authoritative mandate possible by raising questions, encouraging discussion and using hands-on activities rather than presentations. They grew up in a culture of recognition, raised by active and involved parents who often interceded on their behalf, strengthening them and making sure they were treated well and grew up safely. The feeling of security provided by their parents' vigorous involution makes members of Generation Y believe they can accomplish practically anything. In counseling they have been programmed and educated to expect to be told how they are doing and to reflect on everything...middle of paper...like in the 90's, and they are not impressed. They opt for flexible hours, more holidays, ongoing training and telecommuting options. They expect to leverage technology to work efficiently, instead of staying late at the office to get everything done. They value teamwork and open communication. They will encourage collaboration and will not give directions or expect to be followed just because they are in charge. They push back to understand their peers and others' perspectives. They will spend more time building relationships with their teams than their predecessors. Since they value family time - in their perspective which is the most consequential -, they will give their staff enough time for personal life. As a result, company culture may become less rigid than it is today, bringing greater flexibility and a sense of fun.