International Marketing Integrated Marketing Communications (IMC) is an approach used by the organization for brand communications in which several factors coordinate to create a seamless experience for customers and are expressed in a similar tone and style that reinforces the brand's core message. The integrated marketing communications campaign leads to the total marketing communications strategy aimed at building strong customer relationships by showing how the company's product can meet customers' needs (Kotler et al.). In today's world, technology is changing rapidly and marketing methods are changing similarly. . Globally integrated marketing communication campaign is used by many companies for efficient and effective business activities and to reach a larger audience. A globally integrated marketing communications campaign means creating a marketing plan suitable for each country based on the similarities between the countries. In other words, a company should not create a different marketing plan based on differences between countries, but create one based on similarities. Globally integrated marketing campaign is practical for an environment where the Internet translates into global viewers. Furthermore, it is cost-effective where it reduces a company's marketing costs and can lead to improved marketing. Furthermore, the globally integrated marketing campaign will allow a company to expand into different markets and test its market status (Lochead, A 2014). The two selected global TV commercials which are part of the global integrated marketing campaign along with its degree of standardization such as copy, display, message apps......middle of the sheet......campaign-avel-discover- this-earth-like-never-before>.Lochead, A 201 , 'Global Integrated Marketing Communication', eHow, viewed 28 May 2014, .Palmen, M 2012, 'COKE-ZERO VIRAL VIDEO: UNLOCK THE 007 IN YOU, YOU'VE GOT 70 SECONDS', THE COCA-COLACOMPANY, viewed 28 May 2014, .Taylor, A 2012, 'Coke Zero turns enthusiast commuters into 007', CreativeReview, viewed 28 May 2014, .USA launches first global marketing campaign to attract international travelers 2012, A Business Journal: A division of ACBJ, viewed May 28 2014, .