Down to Earth Biscuits That Your Mother Once Made Joe and Ellis Cook were two brothers who decided to reproduce the ancient recipe of down-to-earth biscuit mother, and with growth and purchasing value-added services, their aim of producing high-quality biscuits would become a success. Throughout the process, their attention to preparing the mother's cookies demonstrated a commitment on behalf of the mother without using additional preservatives or additives to make the cookie delicious. DEC produced a sufficient procedure that created value with a focus on providing a soft, moist cookie to the consumer's taste buds that was so full of flavor. Considering what they needed for the company to be successful, they began a process that achieved customary commitments, value-added gains, and continuous improvements that would transform the company into a successful outcome. Thus, the effect of Down to Earth's Cookies strategy on the market would then achieve commitment to added value, quality and satisfaction of consumer needs. Homemade Cookies Considering basing traditional home values ​​on their mother's ingredients, Joe and Ellis Cook started a business venture. During this process they collected sufficient statistics of the ingredients, put them together and produced a quantity of health-conscious biscuits. DEC kept the agreement not to add preservatives or additives that made them so unique in flavor, so with these special ingredients of sugar, flour, eggs, water and flavorings, these ingredients were automatically sent to the giant mixing machines where all the components are been combined (Stevenson, 2009, p. 64). After ... middle of the paper ...... they demonstrated their achievements by achieving success. In this way, the effect of Down to Earth's Cookies strategy on the market would then achieve added value, quality and satisfaction of consumer needs. Works CitedDube, Laurette, Renaghan, L.M. & Miller, J.M. (1994). Measuring customer satisfaction for strategic management. Cornell Hotel and Restaurant Administration Quarterly, 35 (1)39. Retrieved April 17, 2011, from ProQuest database (274765). Sharman, P. (1992). A toolkit for continuous improvement. CMA. 66 (4) 17. Retrieved April 17, 2011, from ProQuest database (768359). Stevenson, W. J. (2009). Operations Management (10 Ed). New York: McGraw-Hill/Irwin. Tips for Entrepreneurs to Mitigate Financial Risk (2011). Orange County Business Journal, 34 (8) A30. Retrieved April 17, 2011, from ProQuest database (2294994371).