In the beginning, we chose the workhorse to be our first target market and the traveler was our second target market. However, we did not achieve a successful sale at first as our brand does not meet Workhorse's needs and we had a very negative evaluation of our advertising for our target market even though we have a lower price in the market. After a few quarters, we try to change our brand and find that the Traveler may have a high demand for our brand as we design a new brand for them, so we change the Traveler to be the first target market and the Workhorse passes per second. Our company has designed three separate brands for our target markets. The first is designed for Workhorse called Veloce Prime, which is a desktop with ultra-capacity hard drive, ultra-fast computing power and high-speed networking. As for the software, it has update for office, presentation; database; engineering and manufacturing. Furthermore, it has a stylish case, a standard 19" monitor and an extended keyboard. The price of this product is $2500 and customers can get a discount of $300 on the price. To invite Workhorse to choose our product, we have made an advertisement to show that it is easy to use and we have local service and support. It is not much work for this brand, there are 2194 total requests of this brand including 50 requests from Workhorse and 2144 requests from Mercedes and 0 requests from Traveller. I didn't get a high demand from Workhorse but I got 2144 from Mercedes, which was not our target market. To compare this brand with those of our competitors, their brands are better suited to meeting Workhorse's needs than our brand Therefore, it was preferred to purchase the product from Workhorse that of our competitors is more up to par....... middle of paper......the design is inferior to that of other competitors. For example, they have ultra-fast computing power but our brand only has high-speed computing power. Therefore, some competitors that Workhorse has chosen for their product are just what they want and need. For the sales force, we spent a total of $250.00 in sales office costs in two cities, Paris-EMEA and Shanghai-APAC, both of which we found to have sufficient market size for our target market. The largest market size is Paris-EMEA, which can meet all customer needs. In Paris-EMEA, we have hired a total of 6 people in Paris-EMEA, including 2 people for support, 2 people for Workhorse and 2 people for Traveler. Compared with Paris-EMEA, Shanghai-APAC does not have a larger market size, but we still hire 7 people in Shanghai-APAC and let 2 people be for support, 3 people for laboratory and 2 people for travelers.