LIFE OF A DESIGNER AT IDEO"Work at IDEO requires using both halves of the brain," says Meghann Dryer, director of the new company talents. "As we move forward, innovation is becoming more and more important. There's this idea that business can be a generative and creative activity." IDEO's workplace is inspired by its founder David Kelly and his brother Tom. They defined the organization's values ​​as authentic expressions of their character and not just as a carefully crafted artificial vision. Fun and games, learning, freedom and discretion in work are some of the aspects of IDEO's value system. Jokes are therefore common in the workplace. Teams are given the power to build relationships with some of the influential customers and are provided a high degree of autonomy to foster a sense of accountability. A diverse talent pool at IDEO is fostered by providing them with unique job opportunities and a supportive environment. IDEO designers: • Are more interested in the design process • Strategically prioritize the phases of the design process • Are more exposed...