I was asked to identify and evaluate two important current developments in the music industry. I will discuss the rise of electronic dance music and also the growing number of musicians finding success via YouTube. Electronic music is created using electronic musical instruments and electronic music technology, as far as production goes. “Electronic dance music (EDM) is emerging to the forefront of mainstream tastes. If you've turned on the radio, watched TV, or attended a music festival in recent years, you've probably noticed DJs and producers flooding the market. (Ramsay, 2012)This music has not always been so popular, but since the late 1960s, when music technology was more accessible, music produced using electronic means has become quite common in popular culture. A man named Thaddeus Cahill is said to have developed the first electronic instrument called the Telharmonium. This instrument was not made for electronic music, it was used to broadcast music in restaurants and other public areas. “Cahill never realized his plan, but his ideas weren't that bad because today we make heavy use of streaming.” (The History Of Electronic Music, 2013)Electronic dance music began as an underground movement in the 1980s. In the same way that hip hop took the mainstream by storm in the late '90s and 2000s, electronic dance music is now following in their footsteps. In an article on electronic music, Bogart (2012) boldly suggests, “EDM might be to hip hop what rock was to jazz.” An entire generation of music fans is moving away from the hip hop-driven popular music that dominated the 2000s and towards the sounds of House, Dance, Trance, Dubstep, Trap and more... middle of paper ......enue-youtube-pop-stars (accessed: May 21, 2014) .Polaske, D. (2014) Why SoundCloud will beat other music streaming services. HypeBot.com, February 2, 2014, available at: http://www.hypebot.com/hypebot/2014/02/why-soundcloud-will-beat-other-streaming-music-services.html (accessed on May 19, 2014 ).Ramsay, D. (2012). The Rise of EDM | Diary of the world of music | Berklee College of Music. [online] Thembj.org. Available at: http://www.thembj.org/2012/10/the-rise-of-edm/ (accessed: 20 May 2014).Reddit.com, (n.d.). reddit: the front page of the Internet. [online] Available at: http://www.reddit.com/ (accessed May 21, 2014). Robley, C. (2013) 8 Ways to Promote Your Digital Music. Available at: http://diymusician.cdbaby.com/2013/04/how-to-promote-your-digital-music/ (Accessed: 11 May 2014).Saenz, A. (2010) Justin Bieber and the Rising Importance of accelerating media. Available