The term business model has been applied to situations where it is an entrepreneurial and strategic management tool, it refers to companies how they will make profits and how to deal with internal and external actors to use a model appropriate (Papazouglou and Ribbers, 2006, p. 662). Help the manager grow the company and increase a big profit by choosing different business models. Reading the case study of Mercy Corps and Kebal Healthy Food Carts, there are different business models that best suit the specific business. Such as partnership, franchising, two-layer model and three-layer model. Mercy Corps is a global non-governmental organization in the United States that has been pioneering the alleviation of suffering, poverty and oppression by helping people build safe, productive and just communities for 30 years. They designed a KeBal pilot program to help and solve the problem of malnutrition in children under five years old in Jakarta (Carlisle and Lin et al., 2010, pp. 1-16). First of all, the KeBal pilot program had experimented with a number of business models. According to the case study, one of the best business models that make for rapid growth and expansion is the partnership model. The partnership model can be loosely described as there is more than one owner to finance an operating business (Campbell and Edgar et al., 2011). In this position the partnership combines skills and knowledge of different people to contribute more funds and greater capabilities. Additionally, the partnership brings cost efficiency benefits as each partner specializes in certain aspects of their business. For example, the partnership model for Kebal's business involves them working with one supplier, Ibu Saripah, to make all the coke and... half the paper ......rth Liverpool is a large metropolitan area populated in UNITED KINGDOM. It can be expected that North Liverpool will receive a higher demand for food carts than Kebal in Jakarta. Therefore, the individual cooking center makes the owners work harder and be more productive than simple kitchen managers in order to meet the large demand in the North Liverpool area. To summarize, the best business model that the company can use while operating is the partnership model, large franchise model and three-layer model. The entrepreneur should carefully consider the business situation and development direction, and then choose the most suitable model for the company to improve competition and cause rapid expansion in a short period of time. Finally, the recommended model for the KeBal business in North Liverpool is the three-tier model. Thanks to the clear structure level, KeBal offers effective advantages for quick extension.
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