Understand the potential of influencer marketing and social media and discern the quantity of active social media consumers.2. Understand the extent of market reach through influencers and online word of mouth.3. Analyze the effect of switching from traditional marketing processes to digital marketing.4. Understand the types of influencers and their effect on marketing processes. The objective of the project is to study the importance of social media and the Internet as marketing tools and their impact on increasing awareness and promotion of products and brands. An effort has been made to study the digital marketing environment of some Southeast Asian countries and how this has improved marketing processes and results. Selection of VariablesVariables in research are the factors that can be manipulated and measured. The researcher must determine which of the variables needs to be manipulated to generate quantifiable results. The independent variable is the heart of the research and must be manipulated to generate results. The variables used here cover the intention to be on social media, understanding how social media and influencer marketing are connected, and the impact they create around the world.