Target Market Demographics: The target market for savory snacks is primarily young adults between the ages of 25 and 34. This group represents 17% of consumers of salty snacks in Brazil. Research shows that one of the main influences behind the consumption of salty snacks is the desire to find a snack that offers more enjoyment and pleasure than other snacks available. This desire represents 20% of the consumption of salty snacks by volume in Brazil. Two other factors revealed as important by the same research are relaxation and "me time". 18% of consumers who participated in this research noted that these two factors are important considerations for them. Due to these consumer preferences, the market is expected to grow and offer a wider variety of flavors and textures. Twistos with a unique texture compared to what is currently available on the market will have a first-mover advantage and can create an entirely new category of savory snacks. SWOT Analysis: Frito-Lay's biggest strength is being under the umbrella of PepsiCo, a multinational corporation that has the funds to bring Twistos to market more quickly and efficiently than smaller companies. They are also able to acquire smaller companies that are unable to compete with them. A great example of this is when PepsiCo acquired Mabel, a leading manufacturer of cookies, crackers and snacks in Brazil in 2011. Another strength is the proven quality of Frito-Lay snacks in Brazil such as Doritos, Cheetos and Lay's. Loyal consumers of these snacks are already familiar with the quality offered by Frito-Lay and are more likely to try Twistos than savory snacks offered by a less familiar brand. For consumers who are unfamiliar with Frito-Lay products, Twistos can take advantage of... middle of paper... that their parents grew up with, it will be difficult to compete with them as they have gained a loyal customer base. The only way to appeal to this group of consumers is to market Twistos as a healthier alternative. Pipoca Maroca is a Brazilian company that began production in 1986. Although they do not offer a large variety of products, we consider them competitors since they also advertise their savory snacks as a healthy option and target the same consumers as Twistos. In 2004 they began offering Pipoca Diet and Pipoca Fitness. The reasoning behind these two snacks is to offer a safe product for consumers who have health restrictions. All three companies mentioned above provide some products that can compete with Twistos. On the other hand Twistos will be the only product on the Brazilian market with its unique texture and taste.