In general terms, business model can be defined as the usually implemented plan of how a company will generate revenues, expenses, operational strategies, business structure, product offerings, and target customers (Chaffey, 2011 , p. 706). Business models are one of the essential parts of a company's operational strategy. It provides the critical link between product, labor and capital markets. If companies use a proper business model, this can currently help the company to expand. The best business model that entrepreneurs can use to make the factor grow quickly depends on the type and situation of the business. Mercy Corps is a US non-governmental organization that plans to run a KeBal pilot program in Jakarta. The KeBal pilot program sold food to poor children in Jakarta. The case study states that Mercy Cory is identifying a few more successful business examples to discover the most suitable business model for the rapidly expanding KeBal pilot program in Jakarta. From the article about Mercy Corps and KeBal Healthy Food Carts, three main business models have been mentioned which are best suited for different types of businesses to develop quickly and make huge profits. First of all, the best business model is large franchises. The term franchising refers to the company that gives permission to an organization or individual to sell its product or service in the market within a certain territory or place (Aaker, 2011. p. 36). There were many famous international franchises such as McDonald's, KFC, Subway, and services such as the UPS store. As we can see, there were many franchises all over the world, which makes the franchise more competitive when entering the market. Although, there were still many benefits offered to franchises that help rap factor......middle of paper......the center can focus more on the quality of the food and spend more time finding the ingredients . The fewer items they have to do, the lead manager puts more effort into specific things. Therefore it could be concluded that the KeBal pilot program can beat the competition and spend in North Liverpool. To summarize, the most appropriate business model is the large franchise model and the three-tier model. Franchising is suitable for companies that are already building awareness of their brand and is the most efficient for fast food companies to grow. The three-tier model suits companies like Mercy Corp or other small businesses to increase brand awareness and expand business. Since it focuses more on the high control and responsibility of the enterprise in the production of goods and services. Finally, the three-layer model is recommended for the KeBar project in North Liverpool to achieve huge completion in the local area.