Very often, the hardest part of starting an online store is finding the right market. There are five things you should think about when deciding which market to build your online store in: 1) Choose something (products/market) that you are passionate about There are many people who open a store selling a product simply because it is the “biggest thing ”. However, this is a mistake! There is likely to be a lot of market saturation and competition if the product is popular, and unless you are passionate about it, you will be no different from all your competitors. Additionally, if you have some expertise in your products, you will be able to tell which products are good and which are bad when making a decision about what to sell in your online store. You can also instill trust in your shoppers by writing in-depth product reviews and descriptions of the items in your store. Best of all, when you sell products you love, you'll have the confidence and determination to persevere through difficulties....