1) Introduction First of all, Best Western International is one of the largest companies in the world in the hotel sector. Furthermore, in this essay the background of the business will be indicated and will include the name, year of inception and form of the business, as well as its goals and objectives. Competitors and strategy will be the next section where the market size and growth, competitors' strengths and weaknesses, and the company's competitive advantage will be analyzed. Furthermore, in the economic and internationalization sections, it will be illustrated how and where Best Western would operate. Finally, through the company summary, it will be identified whether Best Western International is a good and strong company in the market segment.2) Company Background and SizeThe largest independent hotel chain was founded in 1946 by MK Guertin and takes the name from its Californian origins. This global, international company consists of 4,000 hotels and 2,200 in North America offering services such as reservations and operational support in more than 90 countries around the world (HOOVERS 2014). Best Western Hotels also offers hotels in Europe and Asia. Best Western provides more than 400,000 rooms in the hotel chain with luxury rooms, suites, double and single rooms (Best Western Hotel). 3) Business Objectives Furthermore, the business objective of the success of Best Western Hotels is their unique business model. What they want is to emphasize the driving value of the brand and ensure long-term success (keynote 2013). Therefore other competitors only manage the brand without getting any success from the brand. Another important aspect for the success of the best Western hotels is to behave in...... middle of paper ......tal/Pages/Search/GeographyTreePage.aspx. [Accessed 3 April 2014].Financial Times. Akamai. 2014. Financial Times. [ONLINE] Available at: http://www.ft.com/home/uk. [Accessed April 3, 2014].Hotels & Resorts, Timeshare Resorts, Vacation Rentals | Wyndham worldwide. 2014. Hotels & Resorts, Timeshare Resorts, Vacation Rentals | Wyndham worldwide. [ONLINE] Available at: http://www.wyndhamworldwide.com/. [Accessed April 3, 2014]. La Quinta Inns & Suites official website: hotels, reservations, hotel offers. 2014. La Quinta Inns & Suites Official Site: Hotels, Reservations, Hotel Deals. [ONLINE] Available at: http://www.lq.com/lq/index.jsp. [Accessed April 3, 2014].Keynote | Advanced search. 2014. Keynote | Advanced search. [ONLINE] Available at: https://www.keynote.co.uk/market-intelligence/search/quick?query=best+western+international. [Accessed April 3 2014].