In general, media can be defined as a broad range of mass communications that includes the Internet, television, radio, and other mediums that have plausible influences on audiences. Nowadays, as urbanization takes place; mass media consumption has become evident as a current trend. Certainly, media plays a profound role in shaping our perspective, attitude and idea as we are exposed to media very significantly in a variety of forms. According to “Miss Representation,” American teenagers on average are exposed to media for about 10 hours and 45 minutes a day. Therefore, it is often the role of the media to shape our perception and emphasize the expectations of social norms in the context of representation. According to the Oxford Dictionaries, representation is “the description or representation of someone or something in a particular way or as being of a certain nature.” Briefly, the article will discuss "I Luh Ya Papi", a music video by Jennifer Lopez to further exemplify gender norms or gender binaries in society, the effects of music videos on gender violence, the portrayal of heterosexism in the media , the representation of cultural and racial stereotypes. , and the consequences of the male patriarchal system. Basically "I Luh Ya Papi" is described as a feminist parody as the music video portrays the reverse role objectification of women by objectifying men. Quoted from the music video “Why do men always objectify women in every single video? Why can't women objectify men?” This type of epidemic is currently very thriving in our media, where women tend to be misrepresented and subsequently demeaned in many ways. After the release of this music video, it triggered a lot of reactions from many parties regarding the fact that the non...... medium of paper ......n through mass media has a significant impact on society since it shapes our perception and how we evaluate things. This scenario will definitely contribute to the standard behavior of a particular gender, violence against women, mass acceptance of heterosexual in society and stereotypes due to the male patriarchal system. Therefore, it is important for people to develop understanding about this issue as it has negative consequences towards women in particular and society in general. Misrepresentation is no longer an isolated, individual incident, it has now become a concern and described as an epidemic. It is essential that people come together and voice our voices in unison so that we can eliminate this epidemic from our society. Quoted by Crenshaw “the political demands of millions of people speak louder than the pleas of a few isolated voices” (334).