Tobacco use in adolescents: a health promotion campaign This essay will discuss the issue of smoking in adolescents in the Australian context. The discussion will include a recent campaign created to reduce smoking morbidity rates in adolescents in Western Australia (WA). The “Smarter than Smoking” campaign provided effective health promotion interventions to reduce tobacco use for adolescents aged 10 to 15 years. The essay will provide an analysis on tobacco use in adolescents. Therefore, describing the potential harms of smoking at a young age in Western Australia. This will lead to a discussion on the implementation of the “Smarter than Smoking” program and the effectiveness of the program in society. Background of the issue: Smoking in Australia has been considered one of countless major epidemics among adults. According to the report by Scollo (2011) the majority of adult smokers acquired the smoking habit in early adolescence. This is similar to the survey conducted in 1995–1996 (Brown & Quinn, 2013; Mitchell, 2008; Wood, 2009), which indicated that rates for smokers aged 10–15 years were 20% and those between 16 and 17 were 40 years old. %. The high prevalence of smoking at such a young age is influenced by extrinsic and intrinsic factors (Mitchell, 2008). According to Brown (2013) extrinsic factors such as family, friends and the media were the main resources by which adolescents learned to smoke. However, according to Mitchell (2008) the spark of any cigarette initially arises from a crucial intrinsic factor, namely curiosity. Curiosity and imitation push this young population to cause damage to their own lives and the lives of others. Recent research conducted by Scollo (20...... half of the paper ....... (Ed.1). Western Australia: 11th National Rural Health Conference. Brown, K., & Quinn, N. ( 2013). Summary of the Smarter than smoking campaign in opinions on smoking over time. HEALTH PROMOTION JOURNAL OFAUSTRALIA, 19(2), 109-112. Scollo, M., & Winstanley, M. (2011 Tobacco in Australia (Vol. 4). White, V. and Bariola, E .(2011). Tobacco, alcohol and over-the-counter and illicit drug use by Australian secondary school students in 2011. Victoria: Center for Behavioral Research in Cancer.Wood, L., Rosenberg, M., Clarkson, J. , Phillips, F., Donovan, R. and Shilton, T. (2009 Encouraging young Western Australians to be smarter than smoking. AMERICAN JOURNAL OF HEALTH PROMOTION)., 23(6), 403-411.