Dr. Dre, also known as Andre Young, has been a well-known name in music circles. He was part of musical groups such as Snoop Dog and Eminem. Beats by Dr. Dre has become a popular audio technology brand that has become the epitome of audio quality. By accessing the beatsbydre.com website you can purchase headphones, earphones and speakers. The Beats by Dr. Dre Pill is the music mogul's next venture. It is a portable Bluetooth speaker that will provide customers with another great way to listen to their music. Current Situation and Trends “The product life cycle is about the sales history of a product or class of products.” (Mullins & Walker, 2013, p. 271) Beats by Dr. Dre's mission is to be the leading manufacturer of headphones and portable speaker systems and since their inception they have climbed the ladder by taking market share from competitors Samsung and Sony. The current industry climate is characterized by many large brands competing for a piece of the pie. All of these big brands have a unique selling proposition and key features, but none have differentiated themselves like Beats by Dre has. The headphones have become an industry standard and are a coveted item among the masses, creating an opening for Beats by Dre to introduce The Pill. Customers who buy The Pill really want a wireless speaker. It's sturdy, easy to carry, reasonably priced for the quality, and has great sound. There is a growing trend towards high-quality audio products. In 2013, everyone considers themselves an audiophile. The technology needed to make high-quality audio products has become less expensive to produce, making it more accessible to the masses. Bose, Sony, Pioneer and Sennhiesser all produce studio quality... half paper... full deals. With Beats by Dr. Dre Pill, the company could use Christian music artists as spokespeople. Christians are consumers like everyone else, but they have different values ​​when it comes to role models or the music they listen to. The motivation of Christians is to please God first and then serve others and the best way to serve them is to give them an accurate picture of what your product or service can do for them. The main idea is to find a good balance. "Larry Ross, arguably the top public relations man for Christian clients in America, defines part of his job as finding the sweet spot where faith and culture intersect, because religion alone is often not enough, in his view , to generate mainstream press (Saroyan, 2006).” Integrating faith into marketing can be a challenge, but it is a challenge that Christians should face with the help of the word of God.