From the past to the present day there has been a constant increase in concern about the glaring correlation between junk food advertising and the growing rate of obesity among young people. The analysis and discussion will take place in the first section of this essay which will consist of an overview on this topic. Secondly, there will be a more in-depth discussion identifying the link between advertising and the increase in obesity among young people; and thirdly, a contrast will emerge between the various scholars in relation to the different points of view on the issue addressed. This essay will explore numerous academic sources in order to discuss the observed effects that advertising has towards obesity, with a particular focus on young people, in order to demonstrate that there is a link between junk food advertising and the increasing incidence of obesity among young people. Juvenile obesity is a growing problem that causes harmful and adverse effects and can intensify and become fatal if it persists into adulthood (Chou, Rashad & Grossman, 2005). Such harmful effects of obesity include various cancers, cardiovascular, orthopedic and metabolic diseases, and many other disorders such as psychiatric complications (Lobstein and Dibb, 2005). From this it is undeniable that identifying the relationship between junk food advertising and the increase in youth obesity rates is essential to generate suggestions or methods by which this can be prevented or significantly reduced. Health advocates have been attentive to the obesity epidemic and have meticulously focused on advertising as a causal factor since advertisements consistently promote junk food on television (Harris, Bargh, & Bronwell, 2009). Suc...... middle of paper....... A market crisis: how food marketing contributes to childhood obesity and what can be done. Annual Review of Public Health, 30, 211-225. Kaur, H., Choi, W. S., Mayo, M. S., & Jo Harris, K. (2003). Duration of television viewing is associated with increased body mass index. The Journal of Pediatrics, 143(4), 506-511. Lobstein, T., & Dibb, S. (2005). Evidence of a possible link between advertising of obesogenic foods and childhood overweight. Obesity Reviews, 6(3), 203-208. Robinson, T. N. (2001). Television viewing and childhood obesity. Pediatric Clinics of North America, 48(4), 1017-1025. Wiecha, J. L., Peterson, K. E., Ludwig, D. S., Kim, J., Sobol, A., & Gortmaker, S. L. (2006). When children eat what they watch: impact of television viewing on dietary intake in young people. Archives of pediatrics and adolescent medicine, 160(4), 436-442.