The World Cocoa Foundation in its report Economic Profile of the US Chocolate Industry, states that in the US market there are more than 400 companies that produce almost 90% of the chocolate and confectionery products in the country, while another 250 companies serve as suppliers of raw materials to these producers. Furthermore, this industry is concentrated in the northeast of the country (Pennsylvania, New Jersey, New York, Virginia) and employs more than 68,000 people. Its market is governed by four powerful brands: The Hershey Company, Mars, Incorporated, Nestlé SA and Russel Stover Candies Inc. They control 85% of the total confectionery market, The Hershey Company being the most important in this sector with a share 40.2% of the market value; Mars Inc. with 30.7%; Nestlé with 9.3% and Russell Stover Candies with