Research is a key part of it because organizations may not know the public opinion on it. How people think and why they have such opinions about organizations are important in supporting management in setting policies and practices. The public relations expert uses research and opinion polls to raise awareness among the public. Researchers gather information about the many problems and probabilities that a company, its industry, and the business community face. They can gather information on public opinions so that a political candidate knows which issues to talk about during an operation. Researchers also test the effectiveness of a PR operation. Furthermore, they convey with public relations techniques developed in others