A January 10, 2012 announcement from the Bulletin of the Atomic Scientists that the Doomsday Clock, a symbolic clock whose movement toward midnight signals a global environmental disaster , the bewitching hour is approaching; it is now 11.55pm (Doomsday Clock, 2012). The significant causes of the doomsday scenario are economic. Tax reforms, spending cuts and deregulation by global nations, including the elimination of regulations, have led to worse environmental conditions. This led to the Green Movement. The Green Movement focuses on concentrated questioning, critical analysis, and exploration of the fundamental causes of problems (Foundation for Deep Ecology, 2012). This initiative aims to build a green economy where public and private investments are the engines that generate jobs and wealth while reducing the carbon footprint, decreasing pollution and protecting ecosystems. Friedman (2006) estimates that the energy sector (including oil, coal, and gas) receives approximately $3 billion in federal research and development funding, with another $5 billion in private sector and venture funding. If accurate, this would equate to about 0.8% of revenues in the energy sector. By contrast, Friedman says, manufacturing sectors account for 6-8% of revenue on average. The movement aims to tax carbon-intensive fuels. It is seen as a more economically efficient mechanism but is probably politically unfeasible. Another option is to impose policies to encourage an environmentally friendly country. Morgan (2007) presents the following list of criteria for policies aimed at mitigating climate change, a list also applicable to supporting eco-innovation. An effective policy must be:1. Well targeted: so that subsidies go only to those who are intended and deserve to receive... middle of paper... this rightly spurs both China and America." Buffalo News, The (NY) December 16 2007: Newspaper Source.2. Periodical Article: Hill, Robert J. “A Deeper Shade of Green: The Future of Green Jobs and Adult Environmental Education 24.1 (2013): 43-46.” KNLybecker, Kristina M. “Paying For Green: A Review of the Economic Literature on the Constraints on Financing Environmental Innovation.” Periodical Article: Walsh, Bryan .5. Magazine: Davenport, Coral. 6. Website: "New York State Department of Labor".. 2013. .