A SWOT analysis of Tesco is an analysis of the strengths, weaknesses, opportunities and threats affecting the company.SWOT Analysis - StrengthsStart your SWOT analysis analyzing Tesco's strengths.• Determine Tesco's key assets. Check online sources, such as the Tesco Direct website, and offline sources such as the company report. Also, try shopping in a Tesco store and keep your eyes and mind open. • Examine Tesco's main competition, in a similar way. • See more SWOT analysis case studies, for Tesco and other companies. These can be found offline and online. Don't just use Google search. He's lazy. Also ask for help from your local librarian. SWOT Analysis - Weaknesses When performing a SWOT analysis of Tesco's weaknesses, think about the weaknesses that other companies share with Tesco. For example, comparing Tesco to British Airways you might think about how dependent Tesco is on the UK market (73.8% of 2003 revenues). Comparing Tesco to Amazon may reveal flaws in its attempts to enter new markets. SWOT Analysis - OpportunitiesSome of Tesco's main opportunities are on the Internet. Look at the Tesco Direct website and compare it to the opposition. Ask yourself: what opportunities is Tesco missing? What opportunities is Tesco exploiting? For example, compare tesco.com and amazon.com. How do book prices compare? Which site has the best features? What opportunities can Tesco seize that Amazon might miss? SWOT Analysis - Threats Having already analyzed the strengths, weaknesses and opportunities that Tesco faces, you should have some good ideas about the threats it faces. Focus primarily on strategic planning to counter threats from other companies. For example, look at how Tesco's financial products compare to those of more established providers. A SWOT analysis of Tesco must consider all the competition in detail. SWOT Analysis of Tesco plc We all know Tesco as a food retailer and know that they are in constant competition with other retailers such as Sainsburys and Asda, but we don't know much about what happens beyond the shelves and checkouts, the marketing plans and day-to-day tactics that need to be devised to remain the number one food retailer in the UK today. I will analyze Broughton Parks Tesco and its possible competitors Swot AnalysisFirstly, four main objectives, under which these four particulars are strengths:1. Tesco represents a strong core business in the UK. Last year the sector saw very marginal growth as a whole, however Tesco has continued to grow beyond the market by offering better value for money and becoming cheaper.