Almost everyone is at least somewhat familiar with Target stores; the famous bullseye logo is identifiable throughout the United States. With the motto "Expect More, Pay Less," the company suggests that customers can expect more of everything, at more reasonable prices.1 Target's commitment to the consumer, as well as consideration of employment and management style led Fortune magazine to name it one of the Most Admired Companies of 2005. Target Corporation is proud of its department store roots with an unwavering commitment to great prices and elegant originality. The main focus of each Target store is the customer, who the company calls the "guest", making them feel more personal. Every guest can expect to walk into a clean, organized and easy-to-navigate store with “high-quality, elegantly designed items plus all the essentials for their lives.”1 The company also places significant attention on design . The company has a “design for all” strategy that believes great design should be enjoyed by everyone, every day. Product designers know how to create products you'll "love to live with and low prices you can't live without."1 Design engagement has become a key technique for attracting and returning shoppers. Founded in 1962 by George Dayton of the Dayton Corporation, the first store opened in Roseville, Minnesota, and served as the prototype for all Target stores opened since and changed the way consumers thought about discount shopping.1 Each store was designed thinking about the customer; Target's founders realized that the appeal of clean, organized, well-designed stores would set them apart from everyone else in the industry. In each store, related departments are conveniently located next to each other. In 2000 the company was renamed Target Corporation and now has more than 1,300 stores in 47 states, including more than 140 SuperTarget stores, as well as a consumer-friendly website. Many stores now have a pharmacy and Club Wedd and Target Baby gift registries. SuperTarget stores also have a separate side dedicated to grocery shopping. The company also offers the Target Visa Credit Card and the Target REDcard, which is a credit card that can only be used in Target stores or through the website. The Target Corporation is also very involved in the communities in which they are located..