Daniel C. Esty, professor at Yale University and director of Yale's Center for Business and the Environment, is a specialist in corporate environmental strategies. With twenty years of experience, Esty worked for the US Environmental Protection Agency in the early 1990s. He is now president of Esty Environmental Partners. Meanwhile, Andrew S. Winston is a world-renowned environmental consultant. Formerly working for Boston Consulting Group, Time Warner and MTV, Andrew Winston shares the benefits of green business with audiences around the world as a professional speaker. Together, they researched forward-thinking organizations that establish green advantages and their strategies for success. Introduction As the world's population increases, the need to manage resources becomes crucial for the continuation of life. Although the Earth's carrying capacity is unknown, it is predicted that non-renewable resources will soon be exhausted and renewable resources will eventually be exhausted. Some lifestyle adjustments could ward off the disturbing danger. Not only that, companies that incorporate green strategies can also benefit from adopting a green business model. In recent years, the number of Green Wave Riding companies has been steadily increasing. More and more companies realize that the environment plays a vital role in providing natural capital, so poor management can lead to loss of value and damage to brand reputation. Today's industries have changed their operations to more sustainable ways. Daniel C. Esty Andrew Winston raised this issue in their book “Green to Gold” by interviewing business leaders from around the world combined with their industry experience. With concrete examples from large companies like Johnson & J… in the middle of the paper… it is only an option, but a necessity to gain a competitive advantage over time. Highlighting major companies that have profitably integrated environmental thinking into business practice, Green to Gold must be on every businessperson's reading list. With emphasis on key points, examples, problems and solutions, Green to Gold will appeal to anyone looking to find a unique niche in the market. This is a serious read that serves as a guideline on the principles and methods for transforming short-term ecological benefits into ongoing intangible gains for the company. The use of this book is highly recommended in institutions such as universities, companies and hospitality courses. Works CitedEsty, D. C., & Winston, A. S. (2009). From green to gold: How smart companies use environmental strategy to innovate, create value and build competitive advantage. Hoboken, NJ: Wiley.