SWOTT Analysis Document A SWOTT analysis is used to present a detailed picture of a company's health. This tool can be used to tune or diagnose and repair worn out or about to become defective problems. Managers have access to a tool that will allow them to evaluate and make decisions effectively. SWOTT analysis can ensure that problems are identified and classified so that they can be prioritized correctly. The problem is displayed so managers can see the answer. The SWOTT analysis offers a four-part approach in trying to analyze the strategy needed and before implementing the long-term plan the four aspects are considered. Danis Financial Consultants will conduct the SWOTT analysis to create a plan that will help the company make long-term decisions. The four steps that will be the biggest concerns for the company are; Strengths, weaknesses, opportunities and threats. External and external analysisInternal: what is Danis capable of? (analyze strengths and weaknesses) By looking at the strengths and weaknesses of the company Danis will be able to determine the capabilities of the company. According to Knol, marketing strategies: “All factors internal to the organization are known as the 'internal environment'. They are generally controlled by applying the "Five Ms" which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change as the external one”. (Knol, marketing strategy p 3)The strategic capabilities identified are functions, skills and values, but three critical functions were also identified; definition of Danis' objectives, quality of service offered and ability to solve problems.