The Old Spice body wash commercial "The Man Your Man Could Scent Like" aired during the 2010 Super Bowl. At the beginning of the commercial , the Old Spice man is in the bathroom and is standing with a towel, shirtless. The old apothecary said, “Hello sir, look at your man, now come back to me, now come back to your man, now come back to me. Sadly, it's not me, but if she stopped using women's scented body wash and switched to Old Spice, she might smell like me. "(Old Spice). The old apothecary asks this question to his audience as he goes from the bathroom, to the sailboat and on a horse. The commercial ends with the Old Spice man saying he is on a horse. The camera zooms in and reveals the audience who was sitting on top of the horse. Old Spice commercial is aimed at the male audience on how to attract a woman and what female description of a perfect man is able to capture the emotion of the audience and think that Old Spice shower gel can convert men into perfection. Commercial uses ethics, pathos and logos to convince the public to buy Old Spice shower gel; however, the company had a strong connection with women, but was aimed at the male audience The slogan "man, you smell like a man" was aimed at the audience, especially women. The voice of the Old Spice man was well expressed and attracted the attention of the female audience Old Spice wears nothing but a towel; this scene generated an appeal to emotion. These commercials appeal to logos because they induce female audiences to purchase Old Spice body wash for their husband or boyfriend. The advertisement makes the female public believe that if he wore body wash, he could be... attractive and well-made and that most men would like to become like him. The message of the commercial aimed at male audiences is that they should buy Old Spice body wash, so they can look, smell and become exactly like the sports athletes and male actors you see in TV shows or movies. Furthermore, the commercial sends a negative message that would affect men emotionally by saying that they are not manly enough and do not make their women happy. The company used Isaiah as an example that he is better than you and can give your woman more attention than you can give her. However, if they use Old Spice body wash, they can smell like the supreme man and become the ideal man he has been looking for. The producers and director wanted the male audience to react to the commercial by attacking them for their virility, pride and lack of confidence in being able to make their woman happy.