SWOT Analysis of Topman Strengths: Topman already has more than 309 fashion stores nationwide with a further 50 stores outside of the UK division. Topman boasts the world's largest fashion store in London with over 200,000 shoppers a week, Topman receives two deliveries a day and 7,000 looks a season. In 2006, Topman's operating profit reached 110 million with annual revenue of 600 million. It brings a strong Topman brand image into the consumer's mindset based on the positive results achieved. A strong brand image creates trust and reliability towards the Topman product. Simply put, Topman's market expansion in Vietnam has strong potential to achieve sustainable profits. Topman has its own website where customers can make online purchases. This indicates that Topman products are not only sold in retail outlets but also via the Internet. The products can be sold out quickly indicates that Topman has high sales and the profit made is also higher. People can also get the latest information by logging into the website. Topman provides delivery service to its customers who purchase its products online and Topman ensures that the products are delivered to its customers on time. This makes shopping accessible to everyone, including international customers, and indirectly gains customer trust with its best service. Only from the website you can buy clothes for the season and also discover the latest trends. Topman also offers podcasts of the new collection line, thus keeping pace with new technology and generating more sales. On the other hand, Topman also offers trouser alteration services to its customers and makes sure that each Topman store has a personal style consultant...... middle of paper ...... ector and marketing director have they even filed their complaint and can they move forward? Although Vietnam is developing rapidly, the poverty rate of this particular country is still high. Topman is believed to offer mid-range prices to its customers, but Vietnam's currency is gradually becoming low and unstable compared to the UK currency. Therefore, Topman product could be considered expensive for most Vietnamese when the products are converted into Vietnamese Dong, which is the currency of Vietnam. As the price of fuel is rising rapidly, so are logistics costs. Topman varies each of its collections every two weeks. Therefore, there will be frequent shipments of its products to Vietnam from the UK. The price of Topman's product will be slightly higher as logistics costs will be added to the cost of the products.