SWOT Analysis PfizerPfizer is a global pharmaceutical and consumer products company that discovers, develops, manufactures and markets medicines for humans and animals. The company is made up of three SBUs (Strategic Business Units): • • Health care • • Animal health • • Consumer health care The company produces the impotence treatment Viagra, Lipitor to lower cholesterol and, for hypertension and angina, Norvasc. The animal division produces treatments for both livestock and pets. The company's consumer division produces the consumer drugs Listerine, Certs, Dentyne. Pfizer is engaged in international business both through its subsidiaries and distributors. The company headquarters is located in New York, United States. Pfizer is a leader in research-based healthcare and its strengths lie in innovative research and development and strong marketing capabilities. When Pfizer's operations began in 1849, the focus was on the research and development of innovative pharmaceutical compounds, and it is this activity that remains the focus of the company's interests. The company's origins date back to 1849, when cousins ​​Charles Pfizer and Charles Erhart founded Charles Pfizer and Company in Brooklyn, New York. In 1928, Dr. Alexander Fleming's discovery of penicillin began the expansion of modern medicine and offered hope in the battle against infections. But penicillin couldn't be produced in large quantities to help people until Pfizer pioneered its mass production. the result of the company's first discovery program and became the first pharmaceutical product sold in...... middle of paper ......on the market for erectile dysfunction, Viagra's high cost could lead to use of cheaper alternative medications treatment for the condition. There have been a number of safety concerns surrounding the use of Viagra Due to the high consumer awareness of Viagra due to extensive media coverage, ongoing safety concerns, combined with the impending launch of oral treatments alternatives, they could have. a significant negative effect on Viagra sales. Pfizer appears to have high expectations for Viagra could imply too much dependence on a product's success. Pfizer's heavy sales and marketing investments to promote Viagra could hurt the company's profitability if Viagra revenues do not live up to expectations.1. http://www.pfizer.com2. http://www.marketwatch.com3. http://www.paa.org4. http://www.berklee.edu5. http://www.datamonitor.com