TELSTRAIntroductionTelstra is Australia's largest and most efficient telecommunications company, providing one of the country's best-known brands. They offer a full range of services and compete in all telecommunications sectors both nationally and internationally. Telstra's vision is to strengthen its position as a leading full-service telecommunications and information company in Australia, as well as expand its presence internationally. (Telstra website, 2008) Telstra, originally Telecom Australia, was established in 1901 by the General Post Office to operate all national telephone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975. In 1989, Telecom Australia became the official telecommunications company for all domestic and international telephone services. On 1 July 1995, Telecom Australia changed its name to Telstra in order to differentiate itself from other global telecommunications companies. The company has been operating internationally since 1993. Telstra currently operates in over 19 countries worldwide (Telstra Annual Report, 2005, p.12). STRATEGIC BUSINESS UNITSA strategic business unit is “an organizational unit within a larger company that focuses its efforts on certain product markets and is treated as a separate profit center” (McGuiggan & Questar, 2007, p .110).To have a strong customer focus and improve its operations, Telstra's organizational structure is composed of strategic business units (Telstra Annual Review, 2005, p.12-13) as below:• Telstra Consumer and Marketing is responsible for serving consumer customers and metropolitan small businesses with a full range of products and services including...... middle of paper...... primarily focused in the Asia-Pacific region because at the current time, c 'is a major growth of these telecommunications in this regional area and provides the main source of profit for the company (Telstra Annual Report, 2005). Telstra also obtained a 35% stake in Xantic, a satellite company based in the Netherlands. Telstra also holds a 50% stake in New Zealand-based Telstra Saturn Ltd (Telstra website, 2008). Reference list: • Lowes, B, Pass, C & Sanderson, S.1994. Businesses and Markets: Understanding the business strategy and market environment. Cambridge, Massachusetts. Blackwell Business. • Telstra Annual Report 2005 • Telstra Annual Report 2007 • Telstra website www.telstra.com.au • Questar, P.G., McGuiggan, R.L., Perreault, W.D. & McCarthy, E.J. 2007. Marketing: creating and delivering value. (Fifth edition). McGraw-Hill