In our technologically savvy world, it can be said that the Internet captures the social and economic status of every country and its individuals. In this exciting time, online shopping is not an uncommon term used. Online shopping is described as the process of purchasing products and services from merchants around the world via the Internet (WiseGEEK, n.d.). In the business world, online shopping is also sometimes referred to as e-commerce. Online shopping is so revolutionary that it has single-handedly changed all the norms of a society. Where we once went into town or to a mall to get what we needed, now the convenience of getting something is just a click away. We are also able to order food online and have it delivered to our doorstep without even having to leave the comforts of our homes (Nickson, C., 2013). Online shopping has become a huge force in the industry over the past decade. Online shopping was introduced by Amazon.com around the year 1999-2000. Amazon.com, founded by Jeff Bezos, was the first online bookstore. After the success of Amazon.com, many other websites began offering online platforms to purchase other goods along with books (TNN, 2006). The number of people shopping online is constantly increasing year on year, especially thanks to the convenience of shopping from home. According to Nickson, C. (2013) the European e-commerce market was estimated to be worth £200 billion in 2011. In 2013 online sales increased by 1.4% in December compared to November and by 14% compared to 2012 (Associated Press, 2014). The increase in online shopping is clearly justified by the fact that it is possible to purchase more than just goods online. They can also purchase services such as brokerage and job search. People can also… middle of paper… society. Retrieved from http://www.atechnologysociety.co.uk/has-online-shopping-made-life-easier.html.Obringer, LA (nd) How does identity theft work? How it works. Retrieved from http://money.howstuffworks.com/identity-theft4.htmRouse, M. (2006) Defining a Portfolio. Whatis.com. Retrieved from http://whatis.techtarget.com/definition/walletTNN. (2006) What is online shopping? Economic times. Retrieved from http://articles.economictimes.indiatimes.com/2006-12-25/news/27439230_1_online-shopping-online-presence-online-purchaseWiseGEEK (nd) What is online shopping? WiseGEEK. Retrieved from http://www.wisegeek.org/what-is-online-shopping.htm.Zappalà, Salvatore Gray, Colin (2006) Impact of e-commerce on consumers. Impact of e-commerce on consumers and small businesses (pp 194-260). Retrieved from http://site.ebrary.com/lib/sunway/docDetail.action?docID=10211163