Topic > Rhetorical Analysis of John F. Kennedy's Steel...

Steel Corporations Forge Tyranny The 1960s marked a time of great change, turmoil, and innovation in American history. President John F. Kennedy worked hard to provide the best for the citizens of the United States, which is why when steel companies raised prices by 3.5 percent during a time of economic hardship, Kennedy responded with indignation. In his address to the American people on April 11, 1962, President John F. Kennedy used myriad rhetorical strategies to persuade the American public to join his crusade against corporate greed. President Kennedy begins his speech by immediately expressing his opinion on the issue; that the actions of the steel companies “constitute a completely unjustifiable and irresponsible act”. It creates a judgmental and disappointed tone when discussing what “some giant corporation has decided to” do rather than what they “could” do. It once again paints this narrative that steel companies are not acting in the public interest and that the public must force them to do so. The “Steelworkers Union,” the “Department of Justice,” the “Federal Trade Commission,” and the “Department of Defense” can “take pride” in what they are doing, however, that is not enough. This is central to Kennedy's speech, because it is the final reason the public needs to fight back against the recent greedy actions of multinational steel corporations. Kennedy supports the right of corporations, according to which their decisions "should be made freely and privately." Therefore, the American people have the right “to expect in exchange for that freedom, a greater sense of business responsibility for the well-being of their country than has been demonstrated in the last two days.” The shame and disappointment represented by Kennedy convinces the audience that they deserve more, that they must act. Kennedy concludes: “Some time ago I asked each American to consider what they would do for their country and I asked the steel companies. In the last 24 hours we have had their answers." His closing remarks, hardened by condemnation in his diction and tone, resonate with a sense of finality. Alluding to a quote from his previous speech on patriotism, he raises the crucial question: is it right to sacrifice everything for one's country and for steel companies to simply refuse to do so? This statement attacks the nationalism of steel companies and reinforces the “us versus them” mentality”.