In two decades, Vodafone has become a telecommunications leader in global mobile network systems (www.associatedcontent.com). Vodafone provides innovative, cutting-edge telecommunications services on the world's largest wireless network. In this article I will talk about how Vodafone was born and the growth of one of the largest companies in the world. Vodafone was formed in 1983 as a joint venture between Rascal Electronics (a British electronics company) and Millicom (a US telecommunications company). has obtained one of two mobile licenses in the UK (www.associatedcontent.com). This became the UK's first mobile licence. The name Vodafone comes from the company's goal of creating voice and data services over cellular telecommunications networks. Wherein, VO represents voice and DA symbolizes data, hence Vodafone (www.associatedcontent.com). In 1985, Vodafone launched its service, but as a subsidiary of Rascal (www.vodafone.com). In October 1987, Vodafone launched Vodapage. Which is a paging network that covers over 80% of the country (www.vodafone.com). In 1988, Rascal offered 20% of Vodafone to the public and became Vodafone Group (www.associatedcontent.com). In the early 1990s Vodafone moved beyond the UK. In 1990 the Vodafone customer base reached 500,000 (www.vodafone.com). In October 1992 Vodafone started commercial services. Vodafone was the first Portuguese company to offer a customer support service available 24 hours a day, seven days a week (www.vodafone.com). Furthermore, in 1992 Vodafone was named Company of the Year at the Business Enterprise Awards (www.vodafone.com). In 1993, Vodafone's international reach expanded, with licenses and partnerships in Germany, South Africa, Fiji, Australia and Greece (www.vodafone.com). Vodafone has started cell phone networks in these other countries. Their strategy was to acquire competitors to eliminate the competition and become more competitive than its rivals (www.associatedcontent.com). In March 1994, Vodafone joined the Globalstar consortium to develop and launch low-orbit satellite capabilities to complement terrestrial network coverage (www.vodafone.com). Furthermore, in November of the same year, Vodafone launched the digital data fax and SMS (short text message) service (www.vodafone.com). In 1995, Vodafone continued to expand into the Netherlands, Uganda, Hong Kong and France (www.vodafone.com). November 1997, Vodafone launches the prepaid digital service "Pay As You Talk" for its regular users (www.vodafone.com). In 1998, Vodafone was the first Portuguese mobile operator to offer and introduce mobile telephony to the market by offering both limits, 900 MHz and 1800 MHz (www.
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