Abstract Is Patagonia's mission to use business to inspire and implement solutions to the environmental crisis? Patagonia is a clothing company that focuses on selling environmentally safe outdoor clothing. The focus of this article is on Patagonia's history, its environmental marketing strategies, and its competition. Some external research has also been conducted to see what the public perception of Patagonia is. Introduction The History of Patagonia In 1957 a young mountain climber named Yvon Chouinard couldn't find the pitons (a form of climbing protection) he liked.