Throughout my college career, I have been involved in a wide variety of organizations and internships that not only sharpened my business skills but also provided me with experience realistic in the business realm. I have experienced a wide variety of businesses and jobs ranging from selling car parts to providing services to patients recovering from substance abuse and mental illness. During this trip, I was given the opportunity to not only develop my business marketing skills, but also get a glimpse into the industry (and the systematic process of that particular field). One particular occupation that stands out is the sales position at RadioShack. During my freshman year of college, I started working at RadioShack to get relatively stable cash flow (enough to keep me going for an entire year). During my time at RadioShack, I quickly learned the correct ways to interact with customers, sell products, and stay current on new electronic technologies. Additionally, working at RadioShack has allowed me to gain deeper insight into the electronics retail industry and the business process in which RadioShack operates. By applying SWOT analysis, I can gain an overall view of the different attributes that RadioShack excels at, as well as the attributes that delay the company from achieving its goals. The SWOT analysis will also show Radioshack's ability to compete with competitors as well as its ability to survive in the electronic retail industry. SWOT analysis is a method used to evaluate the attributes (of a particular company) that will support the company's efforts in achieving their goals as well as the attributes that will weaken the company.